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Shane DeRolf brings more than 25 years of international brand building, children's publishing, television production and licensing expertise to his role as Founder and Chief Creative Officer of BIG GREEN COMPANY. His unique talent for molding ideas into successful ventures has led to a powerful track record in creating and building three successful start-ups in children's media, toys and games.
Shane DeRolf
Founder & Chief Creative Officer |
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Ms. Grant has been a pioneering force in the marketing and branding
of the natural health and green products industries, as
well developing large-scale public awareness campaigns for
environmental issues and other socially sensitive topics.
Ms. Grant's expertise includes strategic planning,
branding and the practical application of communications,
especially on environmental matters. |
Shane
DeRolf
Founder & Chief Creative Officer |
Andrea
J. Grant
Chief
Green Officer |
Prior to founding BIG GREEN COMPANY, Shane served as
founder and president of Random House Entertainment, where
he wrote the popular children's book, "The Crayon Box
That Talked" and created and produced "The Crayon
Box," an original children's television series in national
syndication. Prior to that, Shane served as
co-founder and Partner of World POG™ Federation, the
marketing company that transformed an idea into an
international toy phenomenon with sales of more than $175
million in less than 18 months.
Shane began his career in
children's television by creating the groundbreaking and
critically acclaimed "Zazoo U" for Fox Kid's Network in
1991. As a result of his work on Zazoo U, Shane was asked
to conceive and lead the branding effort for the young
network that helped it become the #1 children's television
network in the world in two years.
In addition to his passion for building successful
companies, Shane's zeal for social justice and education
has led him to produce award-winning children's television
programming and PSA's for the Ad Council, including the Emmy nominated
"Watts On Your Mind," the
largest national children's communications campaign in the
history of the
Ad Council and the EPA. His extensive body of work has
caught the attention of such publications as the Los Angeles Times, Boston Globe and U.S. News and World Report,
which wrote that with Shane DeRolf, "a single, eccentric
imagination is clearly at work."
Shane is the author of six children's books, including "The
Crayon Box That Talked" and is a recipient of the
Partners in Public Service Award of Excellence from the
National Broadcast Association. |
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She has guided companies and governments in
the integration of environmental awareness and action into
their value systems and policies, provided risk and crisis
communications, and public outreach and media relations
for clients. She also has written highly acclaimed
curriculums on environmentally related topics for high
schools, middle schools and elementary schools.
Currently, AJ is the Chief Green Officer of the BIG GREEN COMPANY, INC. She
believes strongly in the powerful opportunity to
positively influence today's youth through multimedia
entertainment and education.
BIG GREEN COMPANY is a
lifestyle brand that represents all that is wholesome and
healthy in a fun entertaining way. It's geared towards the
3 to 6-year-old demographic. The brand's goal is to reduce
childhood obesity and reflect a new healthy green world.
To date no one has captured this niche. The engine of the
brand is a public television show, BIG
GREEN RABBIT – fast forward Barney, add in Calvin
and Hobbs, a twist of green consciousness, a focus on
healthy lifestyles, thoughtful eating, and a connection to
nature. Board of Directors:
2007
National Outdoor Leadership School,
Lander Wyoming Western Resource Advocates, Boulder Colorado
Alliance for Sustainable Colorado, Denver, Colorado |
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